Actually Pete Best attempted to capitalize on that phrase wary back in late 1964.
The name of the L.P. was 'The Young Savage Beatles" on the curious "Savage Records" label!
"The Savage Young Beatles" released in 1964 and "Best Of The Beatles" released in 1966 on Savage Records are similar in that the albums feature a photo of The Beatles (with Pete) on the cover however the albums contain different recorded material.
"The Savage Young Beatles" cover has a picture of The Beatles (with Pete) from the Albert Marrion photo session. The photo includes John's '58 325 with the Rickenbacker nameplate very visible.
The cover of "Best Of The Beatles" has a picture of The Beatles (with Pete and Stuart Sutcliffe) that was photographed by Astrid Kirchherr at a fairground in Hamburg. Pete's head was highlighted on the cover with a circle around it. John is holding the '58 325 in the photo.
"Best of the Beatles" was also used by PBS-TV:http://www.pbs.org/previews/thebeatles/