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Rickenbacker International Corporation - Forum • View topic - RIC Outlet now open

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 Post subject: Re: RIC Outlet now open
 Post Posted: Sat Jul 31, 2010 6:13 am 
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 Post subject: Re: RIC Outlet now open
 Post Posted: Mon Aug 30, 2010 9:26 pm 
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 Post subject: Re: RIC Outlet now open
 Post Posted: Thu Feb 10, 2011 12:50 am 
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 Post subject: Re: RIC Outlet now open
 Post Posted: Tue Feb 15, 2011 8:32 am 
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Location: Rickenhausen, Switzerland
I'm asking myself when the next "one of a kind shows up.
It's been along time since there was an eyecatcher like the greenish 660.
Maybe a nice 650C could bring in some movement... :mrgreen:

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 Post subject: Re: RIC Outlet now open
 Post Posted: Mon Mar 07, 2011 7:28 am 
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 Post subject: Re: RIC Outlet now open
 Post Posted: Mon Mar 07, 2011 7:40 am 
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 Post subject: Re: RIC Outlet now open
 Post Posted: Mon Mar 07, 2011 9:10 am 
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Those other manufacturers show up in magazines more because those companies advertise. Rickenbacker doesn't need to advertise, for the reasons CJ just mentioned. :)


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 Post subject: Re: RIC Outlet now open
 Post Posted: Mon Mar 07, 2011 10:54 am 
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... on the other hand i´d liked to see "something" new, appropriate to the players needs nowadays (650 were good)
A 4003 is good for contemporary styles, a 330 for example is very special to be used in a versaitile way. Anyway, also long as those "beatle byrds" are around, you won´t see anything changing, I guess.

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 Post subject: Re: RIC Outlet now open
 Post Posted: Thu Apr 07, 2011 6:29 am 
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Location: San Bernardino, CA
Conversations (of sorts) on this topic have endlessly on-going for many years.
It's all about supply and demand. PERIOD!
Ric instruments sold as second hand get a high price in the secondary market because of a shortage of new Ric product. Nothing at all new here.

Ric (as a company ) is to be commended. They build top, top quality instruments and us Ric owners have long known and appreciate this.
Sure -They could sell us overseas shoddy goods and get a lot more more product out and ultimately down would go Ric's reputation. And once a "bad" reputation exists with a brand it takes many years to recover from.

Or, they could build as they do in Santa Ana, CA USA using the most top, talented and dedicated people and build 'em well with spectacular fit, finish and depth of gloss.
Ric has chosen and continues to choose the latter approach.
And I don't think that at the end of the day most of us appreciators of top quality would want it any other way. ...


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 Post subject: Re: RIC Outlet now open
 Post Posted: Mon May 23, 2011 5:58 am 
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I just saw an ad for Rickenbacker yesterday in Guitar Afficianado Magazine at Kroger. It featured a Maple-glo 381. Beautiful guitar! From what I can tell, Rickenbacker uses print ads fairly frequently in the major guitar magazines.


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