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Kingbreaker
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Post subject: Interesting Surprise at the local BestBuy. . .  Posted: Tue Jul 03, 2012 4:54 am |
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Joined: Tue May 08, 2012 12:33 pm
Posts: 21
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I was in the local BestBuy shopping for a printer when I noticed this: It's the packaging for printer paper made by Hewlett Packard. The copy on the packaging appears to be advertising for a custom luthier named Tim Floyd, but a) a google search yielded no luthiers of that name and b) Those are a Colorado and what looks like a Dakota!  Anybody have any more info on this? larger version
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cassius987
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Tue Jul 03, 2012 6:14 am |
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Joined: Mon Mar 05, 2007 12:33 am
Posts: 3403
Location: Denver
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It seems like a really strong possibility that they just slapped that together as an example and found a picture with a good-looking guitar on it to go with it.
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cjj
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Tue Jul 03, 2012 7:14 am |
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Joined: Wed Jan 16, 2008 3:58 am
Posts: 1346
Location: En Zed
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What else do you need to know? The HP marketing guys like Ricks...
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Kingbreaker
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Tue Jul 03, 2012 4:00 pm |
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Joined: Tue May 08, 2012 12:33 pm
Posts: 21
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cassius987 wrote: It seems like a really strong possibility that they just slapped that together as an example and found a picture with a good-looking guitar on it to go with it. That's what it looks like to me too.
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Aerome
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Wed Jul 04, 2012 5:20 am |
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Joined: Tue Dec 27, 2011 7:43 pm
Posts: 78
Location: Dallas, TX
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Pretty neat decision on RIC's part to let it through. Says much for the design of the guitar if the HP contractor put this together themselves. Subtle marketing is sometimes always the best. Thumbs up, RIC.
_________________
Four Rics and Counting!
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Rickissippi
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Wed Jul 04, 2012 8:07 pm |
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Joined: Thu Jan 06, 2011 10:08 pm
Posts: 227
Location: Jackson, Mississippi
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With Cassius and cjj on this - just made a fictional "newsletter" to show off the printer without infringing on anyone's actual IP. Agree that it's cool a Rick was featured. Still floored by that Berklee ad with a Rick.
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Clifton
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Tue Jul 10, 2012 1:41 pm |
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Joined: Thu Aug 11, 2005 1:00 pm
Posts: 960
Location: Texas
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Which Berklee ad? I must admit that I always (maybe wrongly) think of Berklee types as shredders who wouldn't be caught dead playing a Rick.
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Rickissippi
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Tue Jul 10, 2012 8:01 pm |
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Joined: Thu Jan 06, 2011 10:08 pm
Posts: 227
Location: Jackson, Mississippi
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Clifton wrote: Which Berklee ad? I must admit that I always (maybe wrongly) think of Berklee types as shredders who wouldn't be caught dead playing a Rick. Me, too. That's why I was so floored by this: https://www.berkleemusic.com/welcome/be ... s?pid=4065(Yes, they 'shopped out the trademarked "R" on the tailpiece.)
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JohnHall
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Wed Jul 11, 2012 7:51 am |
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Joined: Mon Aug 08, 2005 1:00 pm
Posts: 4038
Location: Santa Ana, CA
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Their promotional materials have had a number of shots showing Rickenbacker instruments for some years. Perhaps their ad agency like us.
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Kingbreaker
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Post subject: Re: Interesting Surprise at the local BestBuy. . . Posted: Wed Jul 11, 2012 10:11 pm |
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Joined: Tue May 08, 2012 12:33 pm
Posts: 21
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Clifton wrote: Which Berklee ad? I must admit that I always (maybe wrongly) think of Berklee types as shredders who wouldn't be caught dead playing a Rick. Just speculation here. . . . Maybe they deliberately chose a Rick to get away from the hair metal image? A decent graphic design firm won't leave details like this to chance, and for sure the folks at Berklee know different guitar brands.
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